As you begin marketing your E-commerce business, it is essential that you actively work to improve every element of your online company. While they may not be obvious at first, there are a number of common mistakes that can easily hamper your company’s growth. Whether this involves failing to automate your email marketing or not using internal SEO, these mishaps will cripple you and give your competition a leg up. Listed below are five of these common marketing mistakes as well as ways to avoid them.
Choosing the wrong CMS
Every E-commerce business is different, and every owner should work to choose a CMS platform that is perfect for their unique company. For example, you may consider utilizing Squarespace if your company is service-oriented and you want to provide users with an easy-to-use interface. Or, if you are hoping to create, promote, and manage unique content then you may consider using WordPress. Other CMS options offer inventory-management services that may be beneficial for companies who sell a wide range of products. Above all else, you should define and pursue your content strategy for your E-commerce site as this will enable you to effectively choose between CMS platforms.
Failing to utilize internal SEO
Likewise, failing to utilize your own internal SEO can prevent your company from ranking on search engines and drawing in new customers. Every element of your website should be optimized to promote and generate clicks that may lead to sales. For example, consider writing blog posts that include links to the products you sell. By including links to internal pages, you can encourage potential customers to continue reading your site’s content. Often, this increases the likelihood that they will choose you over a competitor.
Failing to Automate Your Email Marketing
It is also essential to automate your email marketing. As it is one of the most-effective channels for marketing your business, it must be utilized to promote growth. With the help of automation, you can regularly release timely, personalized emails that will continue to reach diverse audiences. By setting a regular schedule for releasing relevant content, you can consistently generate clicks and sales. With the help of automation, you can maximize your investments into email marketing by frequently contacting your past and potential customers.
Failing to Focus on Repeat Customers
Another mistake that owners frequently commit occurs when they fail to focus on repeat customers. In the E-commerce business, repeat customers will develop into the lifeblood of your company. As a result, it is essential to create and cultivate a relationship with them. They will both become more likely to purchase more of your products and they will often develop into ambassadors for your brand. If they feel-appreciated, then they may even convince their friends and family to try out a product. Rely on these repeat customers, and they can support you as your company continues to grow.
Relying to Heavily on Facebook Advertising
Similarly, business owners should never rely on Facebook advertising as their primary means of reaching out to customers. Instead, you should work to diversify your channels in order to consistently reach new, unique audiences. If you set your sights only on Facebook, then you may miss out on new audiences. Instead, test out different marketing campaigns on various media channels. Determine which works best for you and then pursue those audiences.
Overall, committing these errors can cripple the early growth of your company. Be proactive at looking at your standard practices in order to ensure that you are performing efficiently and effectively. Above all else, do not grow complacent! Keep these common mistakes and ways to avoid them in mind, and you can set yourself up for long-term success.
Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to value a business and make the best decisions when selling a business so they can get paid the maximum value for their company.