Digital marketing encompasses far more than just the effective use or social media or the placing of a few ads: These days, a lot of emerging technologies can help you to make your business better – and they can help to keep you in touch with the people you want to reach most.

Here are some of the latest digital marketing trends for small businesses and more about how to use them.

Live Chat Assistants

Live chat assistants require a sign-up with a third-party support provider, or an extra member of your team available to answer enquiries – but it’s worth it. People feel more at home on websites where it feels like there’s someone just a click away.

Voice Technology

An increasing number of people access the internet through voice commands – including searches. Adapting your keywords and search terms to incorporate voice technology (or making your site voice-friendly for navigation) is becoming a common digital marketing technique.

Artificial Intelligence

Artificial intelligence is the new frontier, and for marketing and more effective business, the uses are almost endless. AI can tell you more about your customers, assist with automatic processes (like invoicing) and even seek out more information about buying habits – all of which, of course, can boost your business.